“Our technology project is going nowhere.”
I find what is holding the project back, establish a recovery plan, and work with the people responsible for delivery.
What I bringA clear diagnosis, accountable owners, and a path forward.
Technology consulting for business owners
The person you call when technology needs to work.
I’m Matthew Owen. For more than 30 years, I’ve built technology businesses, solved difficult problems, and helped owners make decisions with confidence.
I understand your business, explain the technology in plain English, and work directly with your IT team, developers, and vendors to move things forward.
Talk to Matt about your challengeProject rescue. Trusted advice. Practical follow-through.
30+ yearsBuilding, advising & solving
Founder & operatorSwitchfast Technologies · MeetBall
Owner’s perspectiveCapital, time & accountability
How I help
Call Matt when…
You need someone you trust to understand the problem and help get it solved.
Technology challenges rarely stay inside one specialty. I connect the business, the systems, and the people involved—whether the next step calls for hands-on problem-solving, an independent assessment, or coordination with specialist resources.
“Can I trust this recommendation?”
I examine proposals, ask the technical questions, explain the tradeoffs, and represent your interests with vendors and service providers.
What I bringAn independent assessment before you commit.
“Our team isn’t getting what the business needs.”
I translate business requirements into clear technical direction and help owners, developers, and IT teams work toward the same objective.
What I bringShared priorities and clear responsibilities.
“We’re buying a company or changing major systems.”
I assess the technology, dependencies, costs, and integration risks, then help plan the work required to make the transition succeed.
What I bringA practical view of the risks and the work ahead.
“Where should we start with AI?”
I identify useful opportunities and guide planning, implementation, and adoption, including ChatGPT Business, Codex, and the Switchfast.ai framework.
What I bringA business case and an implementation plan.
“I need an experienced technology person I can call.”
I get to know your business, join important conversations, and stay involved as decisions become projects and new challenges emerge.
What I bringContinuity with an advisor who understands your business.
Business understanding. Technical depth.
Someone who understands both sides of the conversation.
You explain what your business needs. I turn that into direction your technical team can act on.
I can question the architecture with a developer, evaluate a proposal with a vendor, and explain the implications to an owner. I help everyone understand the objective, their responsibilities, and what needs to happen next.
- 01
Understand
Get to the real business problem, the technical constraints, and what a successful outcome looks like.
- 02
Explain
Make the options, costs, and consequences clear enough for you to make an informed decision.
- 03
Coordinate
Bring your team, vendors, and specialist resources together around a practical plan.
- 04
Follow through
Stay involved, address obstacles, and check that the work serves the business objective.
Experience behind the advice
30+ years of building
and solving.
My perspective comes from being responsible for businesses, customers, and delivery. These are some of the companies and projects behind that experience.
Switchfast Technologies
I founded and grew Switchfast to approximately $10 million in annual revenue. The company appeared on the Inc. 5000 for eight consecutive years before its eventual sale to Ascend Technologies.
The owner’s perspective: balancing technology decisions with customers, people, and growth.
MeetBall
I founded MeetBall to address location-finding in sports and events. The company was sold in 2017, and my work continued across the sports technology industry.
The product perspective: connecting a real-world problem with software people can use.
Sports & fan technology
Working with Wicket and Haslam Sports Group, I helped launch facial authentication technology for fans of the Cleveland Browns and Columbus Crew.
The implementation perspective: bringing technology into a live operating environment.
Meet your advocate
Matthew Owen.
An operator’s experience.
An owner’s judgment.
Matt has spent more than three decades building companies and advising leaders on technology. He brings the perspective of someone who has carried the responsibility for customers, teams, growth, and execution.
He founded Switchfast Technologies and built it to approximately $10 million in annual revenue. The company appeared on the Inc. 5000 for eight consecutive years before its eventual sale to Ascend Technologies.
Matt also founded MeetBall, a sports and events technology company sold in 2017. His subsequent work across sports technology and AI informs a practical view of adoption: the technology has to work in the real world.
Matt studied mechanical engineering at the University of Notre Dame and began consulting in 1995. His work has spanned technology companies, startups, enterprises, and sports organizations.
Today, Matt helps owners across technology strategy, project rescue, vendor relationships, due diligence, software, and AI. He works directly with clients and technical resources to turn business needs into action.
A useful starting point
Before you approve
the next technology project.
Three questions worth bringing into the room.
What business result are we buying?
Define the recurring problem, its current cost, and what a better outcome would look like. A compelling demonstration is only the beginning of the business case.
Who owns the work after launch?
Name the person responsible for the workflow, the reviewer accountable for quality, and the team that will maintain the system. Include those responsibilities in the implementation plan.
What evidence would make us stop?
Set a baseline and a limited pilot. Agree in advance what would justify expansion, further iteration, or ending the initiative before more capital is committed.
Working together
Direct counsel.
Continuity through delivery.
An experienced technology advisor who knows your business.
Bring me in for a specific challenge or retain me as an ongoing advisor. As I get to know your business, you have someone to call, someone to include in important conversations, and someone who stays involved as decisions become projects. Scope follows the work and the level of involvement your team needs.
- Direct working sessions with Matt
- Written recommendations and decision priorities
- Independent review of proposals and delivery plans
- Ongoing guidance as the situation evolves
Start a conversation
Tell me what’s stuck.
Let’s move it forward.
Tell me what you are trying to accomplish and what is standing in the way. You don’t need to diagnose the technology problem before we talk.
Email Matt matt@matthewowenllc.comThe email link opens your email application.
The first conversation
What matters to your business?
What needs to change?
What would progress look like?
Independent technical advocacy